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Program Educational Goals

Goal 1: Social Responsibility and Communication

The ÃÛÌÒÊÓƵ University Department of Communication and Media is committed to the goal of ethical communication. The goal of ethical communication ties to the overall goals of social responsibility (and its related competencies—such as diversity, intercultural, and civic engagement—and the related areas of focus) and communication. Ethical communication is at the heart of effective and honest human exchange.


Goal 2: Communication and Message Design

We will engage the students with learning that involve communication and understanding with regard to the design of effective messages for human exchange.


Goal 3: Communication and Audicence Analysis

We will engage students with learning that involves communication and audience analysis. Audience analysis is crucial to the design (and interpretation of feedback) of effective messages for human exchange.


Goal 4: Critical Thinking and Communication

ÃÛÌÒÊÓƵ University Department of Communication and Media students will be able to apply critical thinking and analysis to communication theories, principles and concepts.


Goal 5: Medica Literacy

To develop an active and dynamic sense of the concepts of the core component of media literacy, ÃÛÌÒÊÓƵ University Communication and Media students will be able to apply critical thinking and analysis to the core principles of media literacy.


Goal 6: Diversity and Social Responsibility

Upon completion of the B.S. in Communication at ÃÛÌÒÊÓƵ University, students will be able to create communication messages that adapt to diverse cultural contexts that demonstrate an understanding of gender, race, ethnicity, sexual orientation and other forms of diversity within a global society.