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Department of Management, Marketing and General Business

College of Business

Intellectual Contributions

Dr. Komal Karani
Professor of Marketing

Dr. Komal Karani

Refereed Articles

  • Moss, G., Fraccastoro, K., Flosi, A., & Karani, K. (2020). Disseminating Information to College Students in a Complex Media Environment. Business Education Innovation Journal.
  • Sheperis, D., & Karani, K. (2019). Marketing of Professional Counselors. Journal of Counseling and Development.
  • McCollough, J., Karani, K., & Galose, W. (in press, 2016). Factors Influencing a Consumer's Propensity to engage in a contract. Southwest Business and Economics Journal.
  • Fraccastoro, K. & Karani, K. (2014). Marketing Small Towns: A Preliminary Investigation. Journal of Business and Economics Research.
  • McCullough, J. & Karani, K. (2014). The Media's Role in Influencing Perceptions of Housing Values and the Resulting Impact on the Macroeconomy. Economic Affairs.
  • Karani, K., Mulcahy, D., & Sen, K. C. (2014). There is room at the Inn!: A Case Study. Journal of International Academy for Case Studies.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2013). The effect of order of prices on customers' confidence levels. Journal of Management and Marketing Research.

Refereed Proceedings

  • Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment. Academy of Business Research.
  • Karani, K. (2018). Crisis! Do regional loyalties lead to faster recovery. Academy of Business Research.
  • Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of a sponsored event in a Small Town. Clute International Conference.
  • Karani, K. (2017). You are in Charge! Society for Marketing Advances Annual Meeting.
  • Karani, K., Sheperis, D., & Sheperis, C. (2016). Marketing of Professional Counselors: A Study of Best Practices. Society for Marketing Advances Annual Meeting.
  • Karani, K. (in press, 2015). The Zone of Tolerance. Academy of Business Research.
  • Karani, K. & Fraccastoro, K. (2014). Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size. Society for Marketing Advances Annual Meeting.
  • McCullough, J., Karani, K., & Galose, W. (2014). Risk Aversion and Trust with respect to Expenditure Averaging. Western Economic Association International.
  • Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities. Society for Marketing Advances Annual Meeting.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013.
  • Karani, K. (2013). Medical Tourism: The New Wild West? Academy of Business Research.
  • Karani, K. (2012). Great Product, Terrible Service! Allied Academies Spring 2012.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012). The effect of order of prices on customers' confidence levels. Academic and Business Research Institute.
  • Fraccastoro, K. & Karani, K. (2011). A comparison of promoted social media use in the marketing of colleges and Universities. Clute Institute Conferences, 2011 Las Vegas Nevada.
  • Karani, K., & Fraccastoro, K. (2010). Resistance to Brand Switching: The elderly Consumer. International Business & Economics Research Conference.
  • Karani, K. (2007). Brand Switching and the elderly consumer.Academy of Marketing Science Annual Conference.
  • Karani, K. (2006). The Price is right! Or is it? A study of price as a measure of information and its effect on the consumer's decision making process.Academy of Marketing Science Annual Conference.

Non-Refereed Proceedings

  • Karani, K., & Natarajan, V. (2016). Medical Tourism in India: Prospects and Problems. Business and Health Administration Association (BHAA) Conference.

Presentation of Refereed Papers

  • Karani, K. (2021). Forgiving a Loved Brand in the Face of a Transgression: An Exploratory Study. Academy of Business Research Conference, New Orleans, LA, Virtual.
  • Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment. Academy of Business Research, New Orleans, Louisiana.
  • Karani, K. (2018). Crisis! Do regional loyalties lead to faster recovery. Academy of Business Research, New Orleans, Louisiana.
  • Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of a sponsored event in a Small Town. Clute International Conference, Las Vegas, Nevada.
  • Karani, K. (2017). You are in Charge! Society for Marketing Advances Annual Meeting, Louisville, Kentucky.
  • Karani, K., Sheperis, D., & Sheperis, C. (2016). Marketing of Professional Counselors: A Study of Best Practices. Society for Marketing Advances Annual Meeting, Atlanta, Georgia.
  • Karani, K. & Natarajan, V. (2015). Medical tourism in India: Prospects and problems. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Karani, K. (2015). The Zone of Tolerance. Academy of Business Research, New Orleans, Louisiana.
  • Karani, K. & Jarrel, J. (2015). BioDiversity: The Spice of Life. ExxonMobil Bernard Harris Summer Science Camp Fall Forum, Houston, Texas.
  • Karani, K. & Fraccastoro, K. (2014). Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size. Southern Marketing Association Annual Conference, New Orleans, Louisiana.
  • McCullough, J. & Karani, K. (2014). Risk Aversion and Trust with Respect to Expenditure Averaging. Southwestern Social Science Association, San Antonio, Texas.
  • Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities. Society for Marketing Advances Annual Meeting, Hilton Head, South Carolina.
  • Karani, K. (2013). Medical Tourism: The New Wild West? Academy of Business Research, New Orleans, Louisiana.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013, New Orleans, Louisiana.
  • Karani, K. (2012). Great Product, Terrible Service! Allied Academies Spring 2012, New Orleans, Louisiana.
  • Fraccastoro, K. & Karani, K. (2011). A comparison of promoted social media use in the marketing of colleges and Universities. Clute Institute Conferences, 2011 Las Vegas Nevada, Las Vegas, Nevada.
  • Karani, K. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Confusion in the Consumer Decision Making Process. International Academic Conference, New Orleans, Louisiana.
  • Karani, K. & Fraccastoro, K. (2010).Resistance to Brand Switching: The elderly Consumer.International Business & Economics Research Conference, Las Vegas, Nevada.
  • Karani, K. (2007). 'Brand Switching and the elderly consumer.'. Academy of Marketing Science Annual Conference, Miami, Florida.
  • Karani, K. G. (2006).'The Price is right! Or is it? A study of price as a measure of information and its.Academy of Marketing Science Annual Conference, San Antonio, Texas.