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Applied Marketing - 4 Year Degree Plan

2026-2027

My Advisor is _____________________

ÃÛÌÒÊÓƵ University's Bachelor of Applied Arts and Sciences in Applied Marketing is an ONLINE program that provides a path for students with an AAS in a business-related field to complete a bachelor’s degree. This program will prepare you to make data-driven marketing decisions. You will learn valuable marketing tactics and gain an integrated marketing communications perspective while preparing for a variety of roles in our global business environment, and build on your own business knowledge to refine your critical analysis and problem-solving skills. 

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NOTE: Degree plans may change over a four-year period. This may not be the most current list of course requirements for your program. It is always advised that you check Degree Audit in Banner Self-Serv or your advisor for the most up-to-date degree requirements and to track your progress toward a degree.Visit the for information about course equivalency and degree applicability of transfer credit on a statewide basis. 

FIRST     YEAR
Fall Hours Grade Spring Hours Grade
ENGL 1301 Composition I 3 ______ ENGL 1302 Composition II 3 ______
Creative Arts Core 3 ______ American History Core 3 ______
American History Core 3 ______ POLS 2301 Intro to American Government I 3 ______
MATH 1342 Elementary Statistical Methods 3 ______ Life and Physical Sciences Core 3 ______
Elective 3 ______ Elective 3 ______
  Hours 15 ______   Hours 15 ______
SECOND   YEAR
Fall Hours Grade Spring Hours Grade
POLS 2302 Intro/American Government II 3 ______ Social and Behavioral Sciences Core 3 ______
Language, Philosophy and Culture Core 3 ______ Component Area Option Core 3 ______
Elective 3 ______ Elective 3 ______
Component Area Option 3 ______ Elective 3 ______
Life and Physical Science Core 3 ______ Elective 3 ______
  Hours 15 ______   Hours 15 ______
THIRD     YEAR
Fall Hours Grade Spring Hours Grade
MKTG 3310 Principals of Marketing 3 ______ Elective 3 ______
Elective 3 ______ MISY 3321 Spreadsheets for Bus Analytics 3 ______
AASC 3301 Leadership/Communication Strat 3 ______ MKTG 3350 Digital Marketing 3 ______
Elective 3 ______ Elective 3 ______
COMM 3340 Interviewing 3 ______ MKTG 3360 Consumer Behavior 3 ______
  Hours 15 ______   Hours 15 ______
FOURTH     YEAR
Fall Hours Grade Spring Hours Grade
AASC 4301 Personal Productivity 3 ______ MKTG 4340 Marketing Promotion 3 ______
MKTG 4310 Marketing Management 3 ______ MKTG 4350 Entrepreneurial Market Opportunities 3 ______
BCOM 3350 Business Communications 3 ______ Electives 3 ______
Electives 3 ______ Electives 3 ______
MKTG 4330 International Marketing 3 ______ Electives 3
  Hours 15 ______   Hours 15 ______